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About Us

Customer-Success driven. People focused.

Our Story is Your Story

Every step of the way, our clients have played a quintessential role in shaping who we are today.

We were started in 2003 by Shadan Malik. Shadan’s goal was to integrate complex data and operational information from many different sources and turn it into an easily understandable, Business Intelligence management system to help companies increase their operational performance.

Based on our experience of integrating complex technologies with Global 1000 companies worldwide, we have evolved over time into a real-time Operational Intelligence Platform that unifies all organizational technologies into one, integrated system.

Today, the TruOI platform is an easy to use (low-code), easily-expandable system that allows all team members - from C-level leadership teams to part-time hourly workers - to see and manage their area of responsibility in real-time, on any device. With our integrated knowledge base, forms, and signature applications; growth directed organizations who use our Operational Intelligence Platform can report-on, measure, manage, document, train, and coach each team member in real time, using their existing technologies…all with one-sign-on.

Today we have over 4,000 clients worldwide in over 10 countries who use TruOI as an organizational success management platform, helping them make quick decisive decisions to increase their operational success and manage and coach their team members to a higher potential.

Every step of the way, our clients have played a quintessential role in shaping who we are today. Our enterprise OI solutions and services are continuously focused on helping leadership and their team members transform and improve the way they do business.

We believe your data and strategic operational information should not inhibit you — it should empower you.

That’s the TruOI difference.

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2003

iDashboards, a Business Intelligence company, was founded

2005

Founder & CEO, Shadan Malik, wrote the first book on Enterprise Dashboards

2006

Patents approved for truly interactive dashboards technology

2009

Became one of the first software developers to offer cloud hosting

2012

Hosted first annual iDashboards Conference

2013

Opened new world headquarters

2014

Launched HTML5 dashboard viewing client

2016

Launched enhanced Wall Display & Public Access License

2018

Launched our full ETL tool, the iDashboards Data Hub

2019

iDashboards v10, our next
generation BI platform

2022

Operational Intelligence Platform Launched

Our Mission is Clear

TruOI’s mission is to empower clients to increase their operational success and help them accelerate their growth and profitably. We provide growth-directed organizations the ability to succeed by providing real-time Operational Intelligence Platform and Enterprise Reporting Solution that help all team members make proactive and informed decisions that are interactive, intuitive, and intelligent.

Putting light into Project
Putting Thought into Every Project
Ourselves
Being Ourselves Every Day
Other
Learning From
Each Other
Accepting
Accepting Challenges
Our Culture is in Everything We Do

Improved operational performance isn’t just about the numbers — it’s about the people behind the metrics. Across every department, from product engineers to account managers, our team is united by many attributes. A history driven by passion. Genuine support and connections. Foundational values. We are strongest as a team and take pride in collaborating to deliver the ultimate operational success platform.

What's Missing? You!

Choose a career with TruOI and enjoy the many benefits we have to offer, some of which are listed below. We have a dynamic, interactive culture that includes celebratory events, company picnics, seasonal potlucks, community volunteer opportunities and a variety of social events.

Career Opportunities

Learn more about how TruOI
can Increase Operational
Success Across Your Entire
Enterprise

dashicons-phone (248) 528-7160

dashicons-email support@truOI.com

Contact us for a Demo



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TruOI Corporate Headquarters
900 Tower Dr | 4th Floor
Troy, MI 48098

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