About Us
Customer-Success driven. People focused.
Our Story is Your Story
Every step of the way, our clients have played a quintessential role in shaping who we are today.
We were started in 2003 by Shadan Malik. Shadan’s goal was to integrate complex data and operational information from many different sources and turn it into an easily understandable, Business Intelligence management system to help companies increase their operational performance.
Based on our experience of integrating complex technologies with Global 1000 companies worldwide, we have evolved over time into a real-time Operational Intelligence Platform that unifies all organizational technologies into one, integrated system.
Today, the TruOI platform is an easy to use (low-code), easily-expandable system that allows all team members - from C-level leadership teams to part-time hourly workers - to see and manage their area of responsibility in real-time, on any device. With our integrated knowledge base, forms, and signature applications; growth directed organizations who use our Operational Intelligence Platform can report-on, measure, manage, document, train, and coach each team member in real time, using their existing technologies…all with one-sign-on.
Today we have over 4,000 clients worldwide in over 10 countries who use TruOI as an organizational success management platform, helping them make quick decisive decisions to increase their operational success and manage and coach their team members to a higher potential.
Every step of the way, our clients have played a quintessential role in shaping who we are today. Our enterprise OI solutions and services are continuously focused on helping leadership and their team members transform and improve the way they do business.
We believe your data and strategic operational information should not inhibit you — it should empower you.
That’s the TruOI difference.
2003
iDashboards, a Business Intelligence company, was founded
2005
Founder & CEO, Shadan Malik, wrote the first book on Enterprise Dashboards
2006
Patents approved for truly interactive dashboards technology
2009
Became one of the first software developers to offer cloud hosting
2012
Hosted first annual iDashboards Conference
2013
Opened new world headquarters
2014
Launched HTML5 dashboard viewing client
2016
Launched enhanced Wall Display & Public Access License
2018
Launched our full ETL tool, the iDashboards Data Hub
2019
iDashboards v10, our next
generation BI platform
2022
Operational Intelligence Platform Launched
Our Mission is Clear
TruOI’s mission is to empower clients to increase their operational success and help them accelerate their growth and profitability. We provide growth-directed organizations the ability to succeed by providing real-time Operational Intelligence Platform and Enterprise Reporting Solution that help all team members make proactive and informed decisions that are interactive, intuitive, and intelligent.
Putting Thought into Every Project
Being Ourselves Every Day
Learning From
Each Other
Accepting Challenges
Our Culture is in Everything We Do
Improved operational performance isn’t just about the numbers — it’s about the people behind the metrics. Across every department, from product engineers to account managers, our team is united by many attributes. A history driven by passion. Genuine support and connections. Foundational values. We are strongest as a team and take pride in collaborating to deliver the ultimate operational success platform.
What's Missing? You!
Choose a career with TruOI and enjoy the many benefits we have to offer, some of which are listed below. We have a dynamic, interactive culture that includes celebratory events, company picnics, seasonal potlucks, community volunteer opportunities and a variety of social events.